Competitive intelligence
Keep tabs. Find your next angle.
Your market has plenty going on. Explore competitor ads, available creator partnerships, and ideas from neighboring categories in Foql, or ask your agent to bring back the findings and your next angle.
Private beta. Competitive intelligence and script development are open; produced video is in limited release.
Your competitors have been busy.
Follow a focused set of brands over time. Explore newly observed ads, recurring messages, and related executions without rebuilding your research each week.
- Review new activity in your competitor set.
- Look back at creative Foql has observed.
- Compare variations of a recurring concept.
- Follow changes in hooks, offers, and formats.
Foql uses “first observed” where it only knows its own observation date.
Interesting ad. What's the evidence?
Foql shows the observations behind a recommendation so you can judge its relevance. A long-running ad, several related variants, and reported reach tell you different things. See which evidence is actually available.
Longevity.
Understand how long an ad has been observed, with source dates where available.
Related variants.
See other executions that use a similar creative pattern.
Reported reach.
Inspect source-reported reach where available, with its geographic scope.
Fresh activity.
Identify something new without treating novelty as proof of success.
The brand account is only part of the story.
Explore available partnership posts and creator-led ads alongside brand creative. Look at the messages, demonstrations, and formats brands use across different voices.
- Review source-labeled partnerships.
- Explore creator-led approaches to product education.
- Identify recurring formats to consider for your own brand.
Availability varies by source and region. A visible partnership does not reveal its commercial terms or sales results.
Good ideas get around.
Useful creative patterns travel. Foql looks across supported neighboring categories for hooks and demonstrations that could address the same customer question in a different way.
01 / Source pattern
A product shown as one simple step in an existing routine.
02 / Why it may translate
Your customer also needs to understand where the product fits into daily life.
03 / Your test
Demonstrate your product in its real usage context with an original script.
Illustrative concept
Give your agent a better starting point.
Ask a focused question about your market. Foql returns the observations, sources, and creative context your agent needs to propose the next test.
What comes back:
- Source references and observation dates.
- The pattern and its relevance to your product.
- Clear separation between observations and interpretation.
- A proposed direction you can develop with your agent or open in Foql.
Agent brief
“Review the brands in this workspace. Find three relevant ad patterns, explain the evidence, and suggest an original angle for our product. Include an idea from a neighboring category if there's a useful fit.”
Found something? Give it your brand's spin.
Select a pattern in Foql or tell your agent which idea to develop. The source evidence and brand context carry through to an original script and produced video.
Start with the brands on your radar.
Build your competitive feed and find a concept to turn into your first Foql ad.
No credit card required.
Your next move starts here.
Bring your brand. Pick an angle. Use the web app or ask your agent to turn it into an original ad ready for review.
Private beta. Competitive intelligence and script development are open; produced video is in limited release.