How it works
Found the angle? Let's make the ad.
Give Foql your brand context and a few competitors. Browse the ideas yourself or ask your agent to find an angle and produce the ad. Review the same project in whichever experience suits the moment.
Private beta. Competitive intelligence and script development are open; produced video is in limited release.
01 / Add your brand
First, a little about you.
Add your website and product assets in Foql, or ask your connected agent to set up the brand using materials you authorize. Save the product facts, voice, and approved claims once so both experiences work from the same context.
- Product images and available footage.
- Brand voice and visual guidelines.
- Audience, benefits, and key objections.
- Approved claims and supporting information.
02 / Follow your market
Who are we keeping an eye on?
Choose competitors in the web app or give your agent the brands to follow. Browse the resulting feed or ask for a sourced summary of recent observations and relevant ideas from neighboring categories.
- New ads and concepts.
- Sustained activity and recurring variants.
- Available partnership posts.
- Relevant ideas from adjacent categories.
03 / Choose a pattern
Get to the good part.
Inspect a pattern visually or ask your agent to explain it. In either route, review the source, observed activity, proposed hook, and reason the idea could fit your product.
- Review the original creative and source.
- Inspect the available evidence.
- Choose the element you want to test.
04 / Make it yours
Now give it your point of view.
Edit the concept in the web app or give your agent a direction to explore. Foql uses the same saved product assets and approved claims to develop an original script. Review it directly or have your agent return the draft for your approval.
- Edit the script and call to action.
- Select an AI creator.
- Review claims that need your attention.
- Create alternative hooks or angles.
05 / Produce and test
Ready for its screen test.
Start production in the web app or authorize your agent to run it within your production allowance. Follow the job, review the completed video, and retrieve the assets through either experience. Your team chooses what to launch and measures performance in its existing tools.
- Watch the completed video before exporting.
- Review product accuracy, wording, and presentation.
- Download the creative to launch through your ad account.
Start here. Pick it up there.
A project started by your agent is also a project you can open in Foql. Review the source evidence, adjust the script, and inspect the output without starting over.
| Step | Web app | Connected-agent request |
|---|---|---|
| Brand | Add assets and product facts | “Set up this brand using these approved materials.” |
| Research | Browse recent competitor activity | “Find relevant new and sustained creative activity. Include sources and dates.” |
| Direction | Compare angles | “Suggest three angles for this product, including one from a supported neighboring category.” |
| Script | Edit the selected concept | “Draft an original script for option two using our saved brand context.” |
| Production | Confirm the job and review output | “Show the production estimate, then render the approved version within my authorized allowance.” |
Illustrative prompts describing the experience, not tool names or executable commands.
Try the whole journey with your brand.
Explore your market and produce your first video. Start in the web app, connect an agent, or use both.
No credit card required.
Your next move starts here.
Bring your brand. Pick an angle. Use the web app or ask your agent to turn it into an original ad ready for review.
Private beta. Competitive intelligence and script development are open; produced video is in limited release.